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IMPRINT
leave your social mark
Definition
effect | influence | brand
make an impression or mark on (something).
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PRINTING IMAGES
IM • PRINT
a mix of (IM) from Images & (PRINT) from Printing
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Over time, the way people market has expanded from offline marketing to both offline & online marketing. Printing Images has been apart of this change, creating IMPRINT to meet the needs of online marketing through social media management.
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Social media marketing leaves an imprint on its audience. Our goal is to help businesses and organizations reach their customers online and leave a lasting mark about their product or service.
Paper airplane: taking one usable thing and evolving it into another usable thing.
i.e. paper to paper airplane
IMPRINT has taken a piece of paper (Printing Images) and evolved it to reach more people through social media marketing. You could even say it has taken flight...
COLOR PALETTE
Color is a part of brand identity. Consistent use of the color palette helps to convey a story and overall company feeling.
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The charcoal, turquoise and burnt sienna will serve as our main colors. These colors are similar to Printing Images main palette, but with a modern twist.
CHARCOAL
CMYK: 68, 61,58, 45
RGB: 65,65,67
HEX: #414143
TURQUOISE
CMYK: 52, 0, 28, 0
CMYK: 52, 0, 28, 0
RGB: 117, 202, 194
HEX: #75cac2
BURNT SIENNA
CMYK: 5, 76, 96, 1
RGB: 230, 98, 43
HEX: #e6622b
SOFT GREY
CMYK:
RGB:
HEX: #DADADA
SUNSHINE YELLOW
CMYK:
RGB:
HEX: #FFC65C
MOODBOARD
CLEAN
SMOOTH
MODERN
The inspiration for IMPRINT is clean & contemporary with a bright and cheerful spirit. The white spaces throughout give our brand a fresh look while the pastel colors allow a sense of calmness to speak through.
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Our colors take a modern spin on Printing Images color palette. Sunshine yellow brings a calmness, while burnt sienna keeps things interesting, not to mention it's tie to Baltimore. Turquoise and soft grey bring a clean and fresh atmosphere to mind. These colors represent IMPRINT and reflect how we can help our clients through social media management.
Get Social
TYPOGRAPHY
Typography, along with color, is a powerful brand tool when used consistently. This set of typography should be used across all print and web marketing materials.
RALEWAY
Use this for headlines.
UPPERCASE
Web letter spacing: .1
RALEWAY
REGULAR
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A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
RALEWAY
Use this for body copy.
lowercase
Web letter spacing: 0
Raleway
REGULAR
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a b c d e f g h i j k l m
n o p q r s t u v w x y z
GEORGIA
Use this for body copy.
lowercase
Web letter spacing: 0
Georgia
REGULAR
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a b c d e f g h i j k l m
n o p q r s t u v w x y z
GET SOCIAL
leave your social mark
Contact us today for a free consultation & custom quote.
BRAND EXPLORATION | SKETCHES
PRIMARY LOGO
IMPRINT
IMPRINT's primary logo is simple, fresh and clean, reflecting our brand well. The splash of color in the paper airplane logo adds interest. Following the guidelines for logo usage will help IMPRINT stay on brand.
SECONDARY LOGOS
IMPRINT's secondary logos are to be used when the main logo is not needed.
IMPRINT
a.
b.
IMPRINT
a. stacked
b. symbol
c. symbol in circle
c.
IMPRINT