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  • Writer's pictureAnna Julian, Owner

How much Traffic are You Losing by NOT Managing your Business Profile on Google?

(Formerly known as Google My Business)

There are a lot of platforms you are "supposed" to keep up with as a business owner. You are supposed to be on all the social platforms like LinkedIn, Facebook, Instagram, Twitter, and TikTok, Yelp, Angie's List, you have to keep up with your website, produce blog content...the list goes on. And maybe you've never even heard of a Business Profile! However, Google did just change the name from Google My Business to Business Profile, so you shouldn't feel too bad if you've never heard of it. According to Local Marketing Institute, 56% of local retailers haven't even claimed their Business Profile, much less manage it.

Let's start with what a Business Profile on Google is.

Google markets a Business Profile as a way to turn people who find you on Google search and maps into new customers. With a claimed Business Profile, you can add essential information, logos and photos, connect with customers through posts, respond to reviews, answer FAQ's, share what you offer and more.

Here's what IMPRINT can do to get your Business Profile bringing in new leads:

  1. Help you claim your Business Profile.

  2. Personalize your profile with business hours, photos, service areas and more.

  3. Manage the account by posting consistent posts, responding to reviews and questions and connecting with customers.

Contact IMPRINT today and use code "BP2022" to get a free consultation!

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