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LOOK
In order for a cohesive brand design to be successful and make a difference, it's important to use this lookbook as your key. Moving forward, this is your guide to consistency in look, message and brand.
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BOOK
Equipping you with quality people and services.
Empowering services and people.
Supporting you with quality service and people
Providing Quality Services & People.
People and Service where you need them.
We're way ahead of you.
We've got your back.
Keeping you in the spotlight.
QUALITY SERVICE for POWERFUL BUSINESS
Working behind the scenes so you don't have to.
Preparing you for power.
Preparing you for everyday.
Quality Service & Quality People. THE BROAD[WAY]
No Nonsense.
Direct Service, Quality People, The Broad[way].
TAG LINES
"Where Quality Service and Quality People Matter."
A Premier Contract Services Company
Since 1982.
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*To the right are several options for a new slogan.
We can choose a new one or stick with the old one.
MOOD BOARD
CURRENT
SHARP
ESTABLISHED
The inspiration for Broadway Services is clean & current with credibility established in it's 36 years of business. The grayscale throughout mixed with bold city skylines ties together this modern new brand to its original, established message.
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Keeping a clean feel with sharp edges is important because of the nature of Broadway Services capabilities. In regards to the tag line, Broadway Services empowers companies by providing behind-the-scenes people and services. They strengthen companies where they are weak. We want to convey the message that Broadway Services is detail oriented, clean & prepares companies for the daily routine.
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The mix of a sharp, crisp font with a more traditional font enforces the new brand.
TYPOGRAPHY
Typography, along with color, is a powerful brand tool when used consistently. This set of typography should be used across all print and web marketing materials.
HELVETICA
Use this for headlines.
UPPERCASE
BOLD
Web letter spacing: 0
HELVETICA
REGULAR
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
HELVETICA
Use this for body copy.
Helvetica
REGULAR
lowercase
Web letter spacing: 0
a b c d e f g h i j k l m
n o p q r s t u v w x y z
GEORGIA
Use this for body copy.
Georgia
REGULAR
lowercase
Web letter spacing: 0
a b c d e f g h i j k l m
n o p q r s t u v w x y z
COLOR PALETTE
Color is a part of brand identity. Consistent use of the color palette helps to convey a story and overall company feeling.
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The black, grey and white will serve as the main colors. Blue and yellow will be the secondary colors.
BLACK
CMYK: 10, 10, 0, 88
RGB: 11, 11, 12
HEX: #1B1B1E
GREY
CMYK: 0, 0, 0, 62
RGB: 38, 38, 38
HEX: #626262
WHITE
CMYK: 0, 0, 0, 0
RGB: 100, 100, 100
HEX: #FFFFFF
FRESH BLUE
CMYK: 74, 33, 0, 9
RGB: 24, 61, 91
HEX: #3D9BE9
GOLDEN YELLOW
CMYK: 0, 17, 91, 1
RGB: 99, 82, 9
HEX: #FDD116
PRIMARY LOGO
Broadway Services primary logo is modern and crisp, reflecting the brand well. The grey cityscape behind "Broadway" emphasizes the commercial services and modern feel. Following the guidelines for logo usage will help Broadway Services stay on brand.
SECONDARY LOGO
Broadway Services secondary logos are to be used when the main logo is not needed.
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*Below are 6 options for secondary logos. We will choose one as the main idea and create 2 more offsets of the approved logo.
ER
B
S VICES
B
SERVICES
a.
b.
d.
e.
B
SERVICES
B
WAY
c.
B
SERVICES
f.
SERVICES
