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BRAND
In order for a cohesive brand design to be successful and make a difference, it's important to use this brand book as your key. Moving forward, this is your guide to consistency in look, message and brand.
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BOOK
Providing Quality Services & People
No Nonsense Contract Services Company since 1982.
TAG LINE
To the right is the new slogan. It plays off the old slogan, but is simpler and conveys what Broadway Services offers.
The top line in bold should be used primarily and the bottom two lines should be used when necessary.
MOOD BOARD
CURRENT
SHARP
ESTABLISHED
The inspiration for Broadway Services is clean & current with credibility established in it's 36 years of business. The grayscale throughout mixed with bold city skylines ties together this modern new brand to its original, established message.
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Keeping a clean feel with sharp edges is important because of the nature of Broadway Services capabilities. In regards to the tag line, Broadway Services empowers companies by providing behind-the-scenes people and services. They strengthen companies where they are weak. We want to convey the message that Broadway Services is detail oriented, clean & prepares companies for the daily routine.
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The mix of a sharp, crisp font with a more traditional font enforces the new brand.
TYPOGRAPHY
Typography, along with color, is a powerful brand tool when used consistently. This set of typography should be used across all print and web marketing materials.
HELVETICA
Use this for headlines.
UPPERCASE
BOLD
Web letter spacing: 0
HELVETICA
REGULAR
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
HELVETICA
Use this for body copy.
Helvetica
REGULAR
lowercase
Web letter spacing: 0
a b c d e f g h i j k l m
n o p q r s t u v w x y z
GEORGIA
Use this for body copy.
Georgia
REGULAR
lowercase
Web letter spacing: 0
a b c d e f g h i j k l m
n o p q r s t u v w x y z
COLOR PALETTE
Color is a part of brand identity. Consistent use of the color palette helps to convey a story and overall company feeling.
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The black, grey and white will serve as the main colors. Blue and yellow will be the secondary colors.
BLACK
CMYK: 10, 10, 0, 88
RGB: 11, 11, 12
HEX: #1B1B1E
GREY
CMYK: 0, 0, 0, 62
RGB: 38, 38, 38
HEX: #626262
WHITE
CMYK: 0, 0, 0, 0
RGB: 100, 100, 100
HEX: #FFFFFF
FRESH BLUE
CMYK: 74, 33, 0, 9
RGB: 24, 61, 91
HEX: #3D9BE9
GOLDEN YELLOW
CMYK: 0, 17, 91, 1
RGB: 99, 82, 9
HEX: #FDD116
PRIMARY LOGO
Broadway Services primary logo is modern and crisp, reflecting the brand well. The grey cityscape behind "Broadway" emphasizes the commercial services and modern feel. Following the guidelines for logo usage will help Broadway Services stay on brand.
SERVICES
B
SECONDARY LOGO
Broadway Services secondary logos are to be used when the main logo is not needed.
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*Below is the secondary logo. This compliments the main, original logo and should be used when the main logo is not needed.
a.
B
SERVICES
b.
B
SERVICES
B
B
SERVICES
B
SECURITY
silver star
JANITORIAL
prestine clean
SHUTTLE
timely transportation
TRANSPORT
quick shipment
PARKING
securely parked
PROPERTY & FACILITY
MANAGEMENT
building upkeep
FINGERPRINTING
live scan